The Trademark Clearinghouse has developed a new service to make brand protection for companies even simpler and more secure. The Trademark Registry Exchange (TREx) is aimed at brand owners who have already registered their brand names with the TMCH and are seeking effective protection from third party registrations throughout the sunrise phase. The TREx enables the blocking of unauthorised registrations of stored brand domains with specific nTLDs. The service goes further than just the simple notification service (Trademark Claims Service) in the general availability phase.
The procedure for protecting the company’s brand is far cheaper than defensively registering each individual domain.