Social media and messaging platforms such as Facebook, WhatsApp and WeChat offer significantly more interaction and user engagement than well-known websites and large online marketplaces. It’s no wonder that the extensive reach of these social media platforms also attracts piracy. Scammers use the channels to draw attention to their products, web shops and offers.
For brand manufacturers, this entails high risks, as abusive social media activities can lead to dramatic sales losses. And there’s not just that. Phishing, too, (the theft of personal data) operates via social media channels, negatively impacting reputations.
As the number of users increases, so does the risk of piracy
The more users interact on a social media platform, the higher the likelihood that scammers will also be active in the network.